August 24, 2010

e-PRO: An Advanced Designation to Help Provide the Best Services to Our Clients

Posted to Buyers, Homeowner Associations, Larry Smyth, Owners, Press Releases, Property Management, Real Estate Sales, Relocation, Rentals, Sellers, Tenants

We all know how the real estate industry has been changed with the advancement of the electronic age. We have all had to learn new technologies beginning with e-mail, and continuing with social media sites, web sites, and even Blogs like the one you are reading. As a long-time Real Estate Broker, I long ago recognized the importance of these changes. As a result, our company, Farrell Smyth, has made every effort to keep up with consumer demand for up-to-date electronic communications and information. As a part of our effort, I have recently completed the course to earn my e-PRO designation.

The e-PRO designation course is designed to train real estate professionals in the latest internet technologies to best serve our customers’ needs. Only 4% of all Realtors across the country have earned the e-PRO designation. So we are proud of our efforts to provide the best technology we can.

You already know about our Blog, but we want to tell you about another program we are just beginning. Constant Contact is our new marketing program. While our Blog will continue to provide general real estate information and updates on current market trends, Constant Contact will be strictly our marketing arm. We will provide information on new listings, price changes, open houses, and other cool stuff. Initially we will market to our current data base. Customers will be able to opt out if they wish, and rejoin at any time. If you would like to be added to our data base feel free to contact us, or in the near future you will be able to sign up on our web site home page at www.farrellsmyth.com. We continue to provide you with the most up to date information from the Central California Coast and beyond.

As always, your comments and questions are welcome.

Posted by:  Larry Smyth



July 14, 2010

Farrell Smyth, Inc. Earns Website Quality Certification - Designation signifies excellence in corporate website

Posted to Jennifer Hamilton, Press Releases

San Luis Obispo, CA – 7/14/10 – Farrell Smyth has earned the Website Quality Certification (WQC), presented by Leading Real Estate Companies of the World® to member companies that have demonstrated excellence in website design, functionality and execution.

Every aspect of the site, www.farrellsmyth.com, was reviewed to ensure exacting standards were met in eight key areas, ranging from design and content to human interactivity to search engine optimization. The WQC was introduced in 2009 to recognize and encourage superior websites among Leading Real Estate Companies of the World’s 600 member firms. Farrell Smyth is one of 64 initial applicants to earn the designation.

“A real estate company’s website plays an increasingly significant role with today’s consumers, who often go there first when considering buying or selling a home. It is thus critical to use this Internet medium to attract and engage consumers in a meaningful way,” said Pam O’Connor, president/CEO of Leading Real Estate Companies of the World®.

For more information about Farrell Smyth, Inc. please visit www.farrellsmyth.com.

Posted by:  Jennifer Hamilton